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Bill Bussey 1

W.W. (Bill) Bussey, CCIM

Senior Broker

Bill has been a leader in retail related consulting, site selection, development, and leasing for over 30 years. He studied architecture at Georgia Tech and graduated as an industrial engineer. He was a partner and Vice President/Retail at Colliers/Grand Rapids (and predecessor companies) for 15 years and is well known for his expertise in the following areas:


Including, for example, detailed market analysis, assisting retailers and restaurants identify their most important criteria for successful sites (and using that information to locate the best sites), and real estate advisor for bankruptcy court attorney as well as nonprofit organizations.

Site Selection

Examples include:

  • Representing IHOP, identified and secured all 13 sites throughout west Michigan
  • Located two successful sites for Home Depot, three sites for Family Farm & Home and Krispy Kreme’s only Grand Rapids store (4000 SF).


  • Developed (or redeveloped 7 retail centers totaling 243,000 SF)
  • Represented numerous developers (secured sites and later leased the developed properties)

Land Assemblage

For example, assembled 60 acres with partners (was sold to Meijer for a very successful 210,000 SF store at Knapp’s Corner in Grand Rapids plus adjacent development.)

Land Disposition

Examples include JC Penny (Realty Asset Group), Big Boy, Meijer, National Amusements (theater sites throughout Michigan).